Production Log Part 1 - Photography Planning

 Production Log Part 1 - Photography Planning

For my magazine photography, I will ensure that various different element will be incorporated into these photos, in order to capture the aesthetic, they aim to express.

My photoshoot is arranged to take place on Sunday the 19th of October, over 8 weeks before the deadline, which gives me an ideal foundation to build my content from, as well as giving me more than enough time to complete this content.

January Issue

Within my January issue, I will ensure to dress my models in warmer and more layered clothing, in order to immerse my readers within the winter season most effectively.

Secondly, in regard to the setting, in order to create a more quintessentially wintery atmosphere, these photos are likely to be set in an outdoor area, particularly in my local dog-walking area.

Therefore, I will have to avoid the connotations of autumn, which will be prominent at the time the photos are taken. Therefore, I will attempt to avoid stereotypically autumnal elements, such as orange or fallen leaves, and to find an area with stronger connotations of winter, such as leafless trees.

Furthermore, I plan to use certain extra props, such as drinks flasks, and even hats, scarves, and gloves, in order to connote the themes of cosiness and staying warm, which are both stereotypical of the winter season, yet with elegance and style.

Finally, I plan to edit these photos with hints of blue, an element that should further help to immerse my readers into the winter spirit.

February Issue

Within my February issue, I will ensure to include a male and female model together, in order to immerse my readers within the occasion of Valentines Day most effectively.

Secondly, in regard to the setting, in order to create a more intimate and romantic atmosphere, these photos are likely to be set in an indoor area, particularly in my local dog-walking area.

Furthermore, I plan to edit these photos with a reddish/pinkish effect, further connoting the themes of love and passion, stereotypical with this period.

However, I want to ensure that the February issue is not overwhelmingly Valentine’s-oriented.

Therefore, in other photos, I will use a similar template to that of the January issue – warmer clothing, a winter-based setting, and using editing tools to further connote the season.

Planning Task Six: Font Choices

Planning Task 6 - Font Choices

The Masthead

Firstly, I had to select the font that would be used for the masthead of my magazine.

I felt that the most appropriate font type for the masthead would be a Serif font, rather than a Sans Serif font, due to the sense of style and elegance that the more detailed lettering would add to my magazine’s image. Furthermore, although the legibility of Serif fonts can often be limited, the larger size of the masthead will compensate for this, ensuring that the text remains easy to read.

After observing several fonts, I was able to narrow my options down to five slightly different options.

Font 1 - "Relationship of Melodrame"

This first font, although it adopted the Sans Serif style I thought was ideal for a magazine title such as mine, there were several weaknesses.

Firstly, the combination of upper and lower-cased lettering makes the strapline seem both less cohesive, as well as less striking, and I therefore fear that it may not stand out from the rest of the magazine as I want it to.

Furthermore, the closeness of the cursive-style lettering may further add to this font’s illegibility, especially due to the repetition of letters, such as “e” and “d”.

Font 2 – “Nomark”

This second font, although its clearer capitalised typeface made it far more appropriate than the first font, I believed that it was still far from perfect.

The thickness of the font’s serifs make it seem overly restricted and rigid, seeming to overcompensate from the first font – maximising legibility, at the expense of style.

Font 3 – “Vogue”

This font further improves on Font 2, eliminating overly thick serifs, giving the font an imbalance between the vertical and horizontal lines, which instantly helps to deliver an effortlessly stylish aesthetic.

However, the main issue with this font is in how it got its name. I feel that the font’s almost identicality with VOGUE’s official font will mean that THREADED will be seen as almost a knock-off of such a titan of the industry, leading to a lack of readership.

Font 4 – “Morgan”

Once again, although this font improves on Font 3, with the lowered serif of the “R” adding a sense of character to an otherwise relatively similar font, it is also this touch that acts as the sole weakness.

This lowered lettering is, in my opinion, slightly over-the-top, and it also means that the font lacks a linear bottom, which may make it difficult when combining it with a cover image, as this letter may act as an obstruction when trying to orient the image in the correct position.

Font 5 – “VELISTA”

Finally, I settled on this font.

Its thin-to-thick fluctuation of the lettering is instantly associated with style brands, such as VOGUE and TATLER. Despite this similarity, the wavy edge to the lettering helps to create a sense of weaving or “threading” something, a subtle hint to the magazine’s title and brand image, as well as differentiating its logo from alternative style magazines such as these. Furthermore, the absence of italics helps to give the masthead structure and prevents negative space either side of it.

The Strapline

With regard to the strapline of my magazine, I believe that the key is to differentiate this font as much as possible from that of my masthead, as the eye-catching nature of a masthead is primarily achieved by its differentiation from other text on the page.

Therefore, the criteria for the font of my strapline are as follows:

• ·       A Sans Serif typeface
• ·       Capitalised lettering
• ·       Balanced bettering thickness

I found that the font most befitting of these three criteria was the Newake font, which is shown below.

Summary

Finally, when both the masthead and the strapline are combined, their differentiation is what makes them combine so well, with the legible and minimal Sans Serif of the strapline, in the Newake font, helping to help the elegant and sophisticated VELISTA typeface to stand out as effectively as possible.

Planning Task Five: Photography Planning

 Planning Task Five - Photography Planning

Who will you be using as your models for each photograph?

I plan to include two models for the images of my magazine and website, but I will be sure to include both male and female demographics, and to keep within the 16–25-year-old age range of the viewers of my magazine. I intend to do this, as it means that the viewers of my magazine will relate more to my models, and so more realistic and depictions of models, and therefore more desirable style elements, can be achieved.

 

What thought needs to be given to the following elements of mise-en-scene?

With regard to the location of the photoshoots for my magazine and website, I will aim to find an area truly depicting of the winter aesthetic, and I have an area in mind – a quiet dog-walking area in my local town, which will capture the serene and peaceful aesthetic many magazine images aim for.

With regard to the lighting of my model, I aim to take these photographs early in the day, so that the sunlight acts as the lighting for the photos, whilst simultaneously creating a more natural and serene aesthetic to my photographs.

 

Who will be taking your photographs, and what equipment will they use?

I will be taking the photographs for both the magazine and my website, as I am keen to ensure that the production of the magazine is as representative of my own work. I think I will use an iPhone to take these photographs, as, not only is my iPhone has one of the most modern phone cameras, but it provides ease of accessing various editing software, with all the applications I may need to edit these photos being in the same place.

Planning Task Four: Website Homepage and Linked Pages

Planning Task Four – Website Homepage and Linked Pages

What will my website header on my homepage look like?

The website header of the homepage of my magazine will be inspired by those of alternative style magazines – it will feature the name/logo of the magazine at the top, with the titles of the various magazine content categories acting as linked pages below it.

The content categories for the website will be similar to those of the magazine itself, but some will be used in different ways:

Fashion – The concept of fashion being the main element of Threaded will be replicated within the website, with this being the website’s first linked page.

Beauty – The growing prominence of beauty in modern culture, with people becoming more sophisticated and more adherent to modern-day beauty standards makes beauty a category that must be explored on the website, as well as within the magazine itself.

Film and TV –The growing correlation between both style and the film industry, due to an increase in interest in the Oscars and similarly glamorous events within the film industry, and yet outside of the films and TV shows produced, makes this category key to a well-rounded style magazine website.

Music – Similar to the increase in buzz surrounding the Grammys and similar music events, as well as an emergence of the growing “festival culture” over recent years, there is once again a far more recognisable correlation between music and fashion/style than there has been previously, and that should therefore be available to view on the magazine’s website.

Highlights - This section will be key to combining the main events of all the other categories across recent weeks, as the homepage of the website will be intended to act as somewhere in which perhaps less significant, but more recent stories can be found. However, the highlights section will act be being constantly added to, just as the homepage will be, but only with the more significant stories, as they are released.

 

What content will be on your homepage and linked page?

I have decided that the two linked pages of my magazine website will be the Fashion and the Film and TV page.

The linked pages will feature the following articles:

Fashion

“2026 Winter Wardrobe Essentials”

“Cold Kicks: Keeping Your Feet Warm, Dry and Fly This Winter”

 

I have selected to utilise the buzz surrounding footwear as a website exclusive, as, due to the exponential growth of the footwear industry over recent years, including a puff of “COLD KICKS – THE WEBSITE EXCLUSIVE” will, due to the importance of footwear within various outfits, viewers will be attracted to the website.

 

Film and TV

“Rom-Coms You NEED To Watch This Valentine’s Day”

“Sienna Moretti – The Interview”

 

What original audio or audio-visual content will be included on your website?

I have decided to include an exclusive audio-visual interview recording of one of the film stars of a recent cinematic production. Similar to the footwear exclusive, this will also provide a puff for the physical copy of my magazine, in which the interview can be namedropped, redirecting viewers to the website.

Planning Task Three: 60-Second Pitch

Planning Task 3 – 60-Second Pitch

Finlay Hodgson Planning Task Three – 60-Second Pitch

Pitch Elements

“Keeping You In The Loop” – As mentioned in the pitch, this strapline perfectly epitomises the magazine’s concept – “to give an overview of the developments in the style world, keeping its customers informed and up to date.”

Furthermore, this common figure of speech is instantly understandable by all readers, with its simplicity providing a sense of effortlessness and elegance to the magazine’s brand image.

 

Centralisation Of the Fashion Industry – The selection of fashion to be Threaded’s main element was due to the fact that fashion is seen, especially by middle and up-market audiences, as the primary embodiment of style, and therefore, fashion tends to be the element of style that members of this demographic are most interested in.

£5.00 Price Point – As mentioned in the pitch, the £5.00 price point has two purposes:

• To give Threaded a premium edge over competing style magazines.
• To create a quantifiable price point to make purchases more psychologically smoother, due to the common British mindset of something being “only a fiver”.

 

Monthly Publications – As mentioned in the pitch, monthly publications have been implemented in order to give enough time for the style industry to develop in between publications, so that new trends can be explored in each and every issue.

Planning Task Two: Content Creation

Planning Task Two: Content Creation

How will my contents be organised into sections?

Although many other style magazines can feature 8 to 10 different contents sections, I believe that a magazine with less categories will be more effective, as surplus categories can often be wasted, due to a lack of readership. Therefore, i have chosen to select five categories for my contents to be organised into:

Fashion – This, as suggested by the commonly-themed magazine title, will be the main element of Threaded, especially due to the reliance of fashion as always being a relative topic among younger audiences, who will always be experimenting new styles.

Beauty – This topic is becoming more and more prominent in modern culture, with people becoming more sophisticated, more adherent to modern-day beauty standards. Furthermore, the rise in awareness of toxic masculinity has meant that that area of beauty is becoming explored by men, as well as women.

Film and TV – The rise of on-demand television, courtesy of digital streaming platforms such as Disney+ and Netflix, and how this has correlated to a rise in interest regarding the film industry beyond the content it produces, such as the rising interest in events such as the Oscars, and the glamour of such events, has triggered a growing correlation between Film and TV, as well as style.

Music – In a similar manner to the film and TV industry, music has also become a far more portable hobby to adopt, due to recent technological advancements, notably including wireless earbuds and headphones. However, unlike film and TV, music has also become easier to create, through platforms, such as BandLab, and even Spotify’s own, SoundTrap.

Highlights - This section will combine the main events of all the other categories, in order to provide a page where the "best bits" of content from within the style world can be exclusively elaborated on.

What different articles will be featured in the different categories of the contents page?

January Issue

Fashion

“MILAN/PARIS MENS FASHION WEEK – The Preview”

“2026 Winter Wardrobe Essentials”

“LAYERING: Your Fashion Bestie This Winter Season”

Beauty

“A Guide To Keeping Your Skin Safe This Winter”

“Our Top Ten Best Winter Fragrances”

“NEW YEARS BEAUTY RESOLUTIONS – How To Keep Your Skin Healthy All Year Long”

 

Film and TV

“2026 – This Year’s Upcoming Releases”

“THE 25 OF ’25: The Best Movies, Shows And Performances”

“THE 2026 GOLDEN GLOBES – The Nominees And Our Predictions”

 

Music

"THE 2026 GRAMMYS - The Nominees and Our Predictions"

“2026 – This Year’s Upcoming Releases”

“THE 25 OF ’25: The Biggest Singles, Albums and Artists”

 

Highlights

“2026 Winter Wardrobe Essentials”

“MILAN/PARIS MENS FASHION WEEK – The Preview”

February Issue

Fashion

“Romance On The Runway"

"Popular Pieces Your Partner Will Love This Valentine’s Day”

“SPRINGWATCH – Our Fashion Advice”

“THE 2026 GOLDEN GLOBES – The Best-Dressed”

“MILAN/PARIS MENS FASHION WEEK – The Highlights”

 

Beauty

“The Cutest Quick and Easy Nail Designs For This Valentine’s Day”

“Sumptuous Scents For Him and Her This Valentines Day”

 

Film and TV

“THE 2026 GOLDEN GLOBES – What Happened?”

“Rom-Coms You NEED To Watch This Valentine’s Day”

“THE 2026 OSCARS – The Nominees and Our Predictions”

 

Music

“THE 2026 GOLDEN GLOBES – The Award-Winning Movie Songs Of 2025”

“This Summer’s Festival Favourites – Our Early Predictions”

 

Highlights

“SPRING IS IN THE AIR – Our Fashion Advice”

“Popular Pieces Your Partner Will Love This Valentine’s Day”

“Sumptuous Scents For Him and Her This Valentines Day”

Which contents will you draw out to feature on the front cover as the main coverline and other coverlines?

January Issue

The main coverline of the January issue will be connected to the “MILAN/PARIS MENS FASHION WEEK – The Preview” article, as it enables me to centre this issue around my male model, creating a possible pathway into audio-visual content within my magazine website.

Another coverline will be connected to the “2026 Winter Wardrobe Essentials” article, as it illustrates the main focus of the magazine being fashion, and with the concept of “essentials” hoping to draw in a wide audience of young adults, due to them being commonly demanded across this audience.

Another coverline will be connected to both of the “25 of ‘25” articles, helping to illustrate the additional focuses of Threaded in regard to both its Film and TV category, as well as its Music category, and that Threaded is more than just a fashion magazine, and that it is instead a style magazine.

February Issue

The main coverline of the February issue will be connected to the “Romance On The Runway" article, as this helps me to build upon the character previously established in the main article of the January Issue, now exploring his romantic side.

Another coverline will be connected to the articles surrounding The Golden Globes, which, at the time of the release of this issue, will have only recently occurred. Therefore, the versatility of the impacts of this event helps to introduce the alternative Film and TV and Music focuses of the magazine, as well as reinforcing its fashion focus.

Planning Task One: Magazine Title and Strapline

 Planning Task 1: Magazine Title and Strapline

In order for my magazine to be the most representative of its style focus, I believe that the most impactful title will be a one-word title, connecting elements of both style (the focus of the magazine) and community/awareness, representing how the magazine is designed to raise awareness of style, and to create a platform of style-conscious individuals, aged 16-25.

Therefore, using style-based words, such as "fabrics", "textiles" and "material", combined with community-based words such as "linked" and "networking", I have decided that the title of my magazine will be "Threaded", a single-word title, blending elements of style, as well as the connection and community element of the world of style.

As for the tagline of my magazine, I believe that a short and punchy tagline will be the most impactful, and one which simply explains the purpose of the magazine. Therefore, I have selected the phrase "Stay In The Loop", due to the simple message behind it, which cannot be misinterpreted to mean anything else, reinforcing the aim of the magazine to keep consumers up-to-date in the everchanging world of fashion.