Planning Task 3 – 60-Second Pitch
Finlay
Hodgson Planning Task Three – 60-Second Pitch
Pitch Elements
“Keeping You In The Loop” – As mentioned in the
pitch, this strapline perfectly epitomises the magazine’s concept – “to give
an overview of the developments in the style world, keeping its customers
informed and up to date.”
Furthermore, this common figure of speech is instantly understandable
by all readers, with its simplicity providing a sense of effortlessness and
elegance to the magazine’s brand image.
Centralisation Of the Fashion Industry – The selection
of fashion to be Threaded’s main element was due to the fact that fashion is
seen, especially by middle and up-market audiences, as the primary embodiment
of style, and therefore, fashion tends to be the element of style that members of
this demographic are most interested in.
£5.00 Price Point – As mentioned in the pitch, the £5.00 price point has two purposes:
- To give Threaded a premium edge over competing style magazines.
- To create a quantifiable price point to make purchases more psychologically smoother, due to the common British mindset of something being “only a fiver”.
Monthly Publications – As mentioned in the pitch,
monthly publications have been implemented in order to give enough time for the
style industry to develop in between publications, so that new trends can be
explored in each and every issue.
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